PHOTO CREDIT Dustin Aksland
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As he prepares for his 11th studio album, Chicago MC Common stopped by Billboard on Friday (Sept. 30) to discuss the theme behind his forthcoming project and the significance of its title single "Black America Again."
Common released the video for "Black America Again" last week and the emotional visual focused on the recent deaths of unarmed black men whose lives were taken by police officers. The rapper originally planned to label his album Little Chicago Boy but opted for a title that packed a greater meaning behind it. "I felt like Black America Again was a strong statement and it also was a way to start the conversation to say lack America Again isn't only about the protesting and the justice," Common told Billboard. "Black America Again is about humanity and how we express ourselves, love and ways of feeling free.
"We are rewriting the black American story."